Established in January 1997, the DTCM has two
main areas of responsibility. The first of these
includes all the functions of the former Dubai
Commerce and Tourism Promotion Board (DCTPB),
which had been in existence since 1989 and concentrated
on the international promotion of Dubai’s
commerce and tourism interests. The DTCM’s
second main area of responsibility is as the
principal authority for the planning, supervision
and development of the tourism sector in the
emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s Chairman
is His Highness General Sheikh Mohammed bin
Rashid Al Maktoum, Crown Prince of Dubai and
UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role, the DTCM plans
and implements an integrated programme of
international promotions and publicity activities.
This programme includes exhibition participation,
marketing visits, presentations and roadshows,
familiarisation and assisted visits, advertising
brochure production and distribution, media
relations and enquiry information services.
In
addition to its head office in Dubai, the
DTCM has 14 overseas offices. They are located
in Philadelphia (covering North America —
East and Central), Los Angeles (North America
— West Coast), London (the UK and Ireland),
Paris (France), Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy), Moscow (the
Russian Federation, CIS and Baltic States),
Nairobi (East Africa), Johannesburg (South
Africa), Mumbai (India), Hong Kong (Far East),
Tokyo (Japan) and Sydney (Australia and New
Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken over
the licensing of hotels, hotel apartments,
tour operators, tourist transport companies
and travel agents. Its supervisory role also
covers all touristic, archaeological and heritage
sites, tourism conferences and exhibitions,
the operation of tourist information services
and the organisation and licensing of tour
guides.
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